Abstract:
Most of the media representations of the Igorot continue to exoticize and freeze
them in an ideal, primitive past. This paper foregrounds the cultural products now
being produced by the Igorot using modern ethnology and media. In these self-
conscious products, where they exercise agency, what can be learned from such pop
culture products? How are the Igorot representing themselves? In pop songs, they
construct who they are and what they have become. In recorded songs using mostly American
folk, rock and country melodies and forms, they tell stories of how they are making
sense of their experiences in an unevenly globalizing, runaway world.
